About the Awards

The UX Design Awards are a singular competition for user experience, a key added value for connected life and work.

The awards communicate opportunities: How accomplished experience design and innovative technologies add value and make a positive impact in peoples’ lives.

The UX Design Awards recognize excellent experience qualities in forward-thinking products, services, environments and concepts in all areas of life. The competition is bestowed by International Design Center Berlin (IDZ) and annually presented at the global consumer technology show IFA in Germany.

For further details please see: Participant Benefits.

Creating Experiences

The experiences of customers, employees and stakeholders shape the image of companies and organisations. Positive experiences promote the acceptance of new solutions and strengthen positive identification.

How do we experience our world of life and work, how do we wish to interact with new systems and technologies? Which expectations and wishes do future users have? Which solutions will prevail?

With the knowledge about user motivation, existing solutions can be improved and new business models can be developed. Successful experience design produces offers that increase joy of life through meaningful product experiences and that promote inclusion through intuitive handling.

User experience offers people real added value – by helping them achieve goals in effortless and inspiring ways. Positive user experiences strengthen the success of products, systems and services on the market.

Enhancing Brand Communications

Communicating positive experiences strengthens people relations and inspires brand recognition. Experience design is a strategic element of successful brand building.

The UX Design Awards offer great communication value to enterprises and design consultancies. A distinction for excellent user experience enhances the recognition of skills, products and services on the global market.

The number of competition participants is limited, increasing the prestige of each successful nominee and awarded title. By presenting all nominated solutions at the global technology show IFA, the Awards draw the attention of an international trade audience and the general public alike.

Further information: Participant Information and Competition Procedure.


“Experience or User Experience is not about good industrial design, multi-touch, or fancy interfaces. It is about transcending the material. It is about creating an experience through a device.” – Marc Hassenzahl